Recently, OTT services have become extremely popular with many viewers.
Since the COVID-19 outbreak, staying at home has increased, boosting the need for OTT services.
OTT refers to services that deliver various types of content through the internet.
Popular platforms include Netflix, Watcha, and TVING.
Unlike traditional cable TV, users can choose what they want to watch at any time.
There are many reasons why OTT has become popular.
One reason is that a wide variety of genres are available in one platform.
Films, series, and variety programs can be selected by preference.
In addition, OTT is cheaper than conventional subscription TV.
The convenience of watching anytime and anywhere on smartphones or tablets is another advantage.
However, as subscription fees keep rising, more people feel financial pressure.
Because of this, interest in free streaming services is growing.
Advertising-based services provide content at no charge.
Cost-conscious users find this model attractive.
FAST services are becoming popular as ad-supported alternatives.
An example is KT’s “Gi Live,” which attracted many users.
FAST is expected to become a new revenue model while the paid TV market stagnates.
Free streaming’s strongest point is that users don’t need to pay.
It allows access to many contents, increasing selection options.
On the downside, ads interrupt viewing experiences.
Some free services may offer lower-quality content.
In the future, both OTT and free streaming services will continue to evolve.
Advertising-supported services will likely attract more viewers.
Enjoying content without financial pressure is a strong advantage.
I website believe harmony between paid and free services is essential.
Blending both models offers better choices to viewers.
Upcoming changes in OTT and free streaming are highly anticipated.